UST Brands is the ultimate survival gear manufacturer of emergency preparedness survival equipment and tools for outdoor and sporting goods retailers. For over 78 years and four generations, UST Brands has manufactured and sourced the finest survival equipment on the market. By maintaining the highest standards in quality and service, our innovative products have been saving lives since 1936. Our brands offer a full range of product for survival situations and emergency preparedness — from back-country rescue to home power outages. We are continually innovating and adding new items to our best-selling UST line of patented one-handed fire starters, signaling devices and survival tools.